As a lead designer while at Radius Product Development, our team worked on Shure’s very first headphone series. With a devoted fan base, Shure is one of the most recognized brands in pro audio. As a key member of the team,
I was involved throughout the entirety of the program, from interviewing musicians and sound engineers in the field to designing the brand language to finessing the manufacturing details. This was a truly “soup to nuts” design program.
Our team created personas to aid in defining the appropriate target audience to focus on. We researched trends in audio as well other lifestyle categories for aesthetic and material inspiration. Product landscape maps helped
us in identifying opportunities for Shure in the current market space as well. We also learned that Chicago house DJs are typically more low-key, while trance DJs like to hype up the crowd.
As the outlier, the DJ model was nicknamed “Mars Rover,” inheriting its aesthetics from precision machined aluminum parts. Lean and adaptable, yet robust enough to survive the rowdiest of club scenes. The three sound
engineer models were based on a good, better, best hierarchy. The distinct asymmetrical earcup profile was chosen as the design language throughout the product line.
We hacked mockups and evolved them to lock-in optimal fit and adjustability.
Shure’s demographic is professional musicians, studio engineers and audiophiles. We needed appropriate color/material/finish.
The Shure SRH series was released in July of 2009 with accolades from numerous audio websites, tech blogs and music publications.
The line received a five out of five rating from Mac Life magazine and was listed in Wired’s 2009 Product Wish List.