Pedal for Change is a design intervention that encourages New York City MTA subway riders to participate in physical fitness while waiting for their train. By pedaling a
stationary cycle, users enhance their health while earning credit on their MTA MetroCard and donations for charity.
The 5-week design challenge was to develop an intervention into a public space to “activate” people who encounter it. The intervention should encourage curiosity, socialization and positive change among the users as well as the community.
For every dollar of credit earned, MTA makes a matching donation to a local or national physical fitness charity, such as Michelle Obama’s Let’s Move organization. An element of competition is included in the experience through a citywide competition of train lines to raise the most money for charity. Select station mezzanine areas with ample space were selected for their high foot traffic.
These areas are also prime advertising real estate and Pedal for Change is a great vehicle for sponsorship on behalf of local gym, bicycle and sportswear companies. We devised Pedal for Change as an installation that entices New York City subway riders to stop, sit and pedal while waiting for their train.
We created a short conceptual video to describe the user journey.