Role: Design Research, Synthesis, Client Workshopping, Service Design, Interaction Design
Future of car purchasing experience
Assess today’s broken car purchasing process and identify opportunities for improving the experience through the lens of the customer while keeping the dealer as the primary mediator.
Our team spent 2 weeks immersing ourselves in the current car purchasing process. We participated on both sides of the table, as a dealer as well as a customer.
Our immersion phase included:
Wholesale auction visit
Subject matter expert interviews
Buying a car can be scary and one biggest fears for the consumer is getting a bad deal. Price and inventory is transparent today through various online platforms. Dealers cannot simply rely on the lowest price and largest inventory any more. Dealers must exceed transactional experiences to drive value and loyalty for the New Buyer.
We identified specific pain points in the current car purchase flow and design multiple experiences to empower the New Buyer through a frictionless shopping journey.
At frog, I worked with a team to develop an entirely new user experience for a first-to-market digital security product. The company Eyelock is extremely advanced in the biometric industry, with many of their security devices used in international airports and corporations. They saw an opportunity to package their iris authentication scanning technology into a consumer product experience. Our team at frog worked with them to design a hardware and software platform that is intuitive to use and appears intelligent, yet non-invasive. A user may unlock their computer and log into their accounts simply by looking into the device; essentially never having to remember password again.