While at SVA, out class studied design research and strategy at IDEO New York. Our team was given the challenge to look at the future of urban retail for a well-known online auction and shopping company. Our team consisted of myself, Cassandra Michel, Mansi Gupta, Emi Yasaka and David Thonis. Through multiple weeks of field research, interviews and surveys, we synthesized our findings to conceptualize unique offerings within this crowded space. Our team created a design that combines interactive shopping with a nod to reality TV.
We interviewed numerous vendors and customers at farmers markets and flea markets. We collected feedback on e-commerce retail behavior as well. One key insight we observed was that “people go for the shopping, but stay to take part in the experiences beyond consumption.” Our team used this insight as a foundation for building our pop-up retail concept.
Our team’s concept is performance art meets interactive shopping. Shoppers compete for items displayed in a glass house by bidding
online. The characters living in the house immediately find replacements also online.
For the final presentation to the sponsor company, we preformed an interactive prototype of the concept. Outsiders bid on the items in the scene we acted in through a real-time Google Docs interface.
The items up for sale consisted of a curated inventory which was used throughout a scene in the life of the characters.
We created a short film to illustrate the story of our final concept to the online auction company’s team. The couple living in the house, Steve and Emily, are shown in numerous predicaments where they must cope as their rug is pulled out from under their feet...literally.
The concept brings products, e-commerce and social interaction to life and creates a memorable experience. It’s fun to bid, fun to watch, but most fun to buy an item right out of Steve’s hand.