For NYCxDesign 2013, our MFA Products of Design at the School of Visual Arts class presented ALSO!, a series of interactions that explore how we experience new design. The work explores design exhibition beyond the pedestal, focusing in on interaction, participation and staging new behaviors.
Through a roving set of mobile interventions, visitors to the show participate in an unfolding narrative around celebration, sustainability, digital mediation, storytelling and scale, each expanding the conversation around design beyond form, function and materiality. My focus was mainly on the design and fabrication of BOOM.
No 1: BOOM explores the lens of NARRATIVE through untold stories of artifacts. We asked ourselves "if a chair or a lamp could talk, what might it be saying?"
No. 2: HERE explores the lens of CONTEXT. Great design all around us; “UN-wanted Design” at Wanted Design features curated photos of the building experienced through View-Masters.
No. 3: MASK explores the lenses of REPURPOSING and CELEBRATION. Much of the printed material at these show finds its way into the waste bin. We are adding value by turning the literature into souvenirs.
No. 4: TINY explores the lens of UNSEEN DETAILS. The microscope illuminates the details that designers love and put so much energy into.
No. 5: WARP explores the lens of ABSTRACTION. An assemblage of imagery to create a beautiful and memorable experience.
Bonus track: LIFT explores the lens of DIGITAL MEDIATION. This is an experience that only your phone could have 30 feet above the show.
A smartphone kaleidoscope exposes the distortion of constantly consuming experiences through our screens; a set of View-Masters lets us peer into speculations around the unseen; a sound crew with microphones and headphones invites visitors to listen in on the untold stories of objects; a digital microscope on a remote cable reveals hidden design details invisible to the naked eye; and a diecutting station prompts guests to transform their printed materials, modifying ephemera and inviting visitors to reflect their experiences to one another.
Through this series, the work hacks the exhibition at large, prompting visitors to see design through a variety of new lenses.
Photos courtesy of Kathryn McElroy.